Every company has a sales and marketing department. In as much as sales and marketing are two different things, they are directly interdependent and interrelated. The major connection is information and feedback gotten from the both departments. Below are the major important reasons as to why we have a sales and marketing department.
The marketing department is able to show the different clients the uniqueness of the products being made. They act as the mirror used to reflect what the company really does. The marketing department will always strive to present the best to the different clients. They convince them by showing them what the competitors don’t have. They market themselves using the competitive advantage that they have. They also offer more information to the different clients the different things that they do. This is done through sending them mails, leading them to video tutorials and blogs. Through this, both the resident and potential customers are given a more concrete reason as to why they should continue to purchase the product, see more.
The marketing department is the main department that is well informed with the trends in the market. They are constantly on the look so as to know what is coming up while on the hand, they remain to have knowledge in regards to what is getting out of market. Through this information, the company is able to innovate so as to bring in a product that will offer competition to the market. Through the data gathered by the marketing department, the sales department is able to refocus on what will attract and retain more customers.
The sales department on the other hand mainly deals with taking the product to the customer. Through interactions with the customer, the sales department is able to get more information concerning the market and passes it to the marketing department since to a certain extent, the marketing department never gets it all. Through the knowledge of what the sales department are working on, the marketing department is able to create strategies and set itself at positions that will benefit the organization in future. To know more, check out: weberassoc.com
Since the marketing department is more conversant with the actual product being created, coordinating with the marketing department with an aim of creating contents always leas to effectiveness and accuracy. In the case that customers direct some questions that the marketing department finds hard to answer, the sales department steps in and provides feedback since they know the product more.
For further details, go here: https://en.wikipedia.org/wiki/Marketing